Business leaders and professionals have much to gain by becoming authors. The potential for success lies in picking the right topic and understanding how to market a book. As with anything else, doing well isn't guaranteed, and being strategic in your approach is essential. You'll want to write on a topic related to your business and find a niche that gives your books an edge. People are buying books, and the market is good, but the competition is fierce, and you'll want to measure up. You'll be impressed by the valuable publicity opportunities once you publish a book and become a successful author.
PR campaigns anchored by books are much more productive than those focused solely on your business. Doors that have remained shut will swing open when you have a book to your credit. The natural regard for authors as subject-matter experts excites the media, legacy, and online. When your book is on a topic that works well for you, the questions and articles will cover your expertise and how it relates to your business. The publicity value of your book marketing campaign will quickly soar into the tens or hundreds of thousands of dollars. It can give your business an immediate lift.
The hottest topic in book publishing is self-help. Not surprisingly, people like to buy and download books that improve their health or lives. It's also natural for the media to consider them newsworthy if you put a fresh spin on a popular topic. For example, nearly every fad diet has started with a book. A new theory about how to eat to lose weight begins in an author's head and becomes a cultural phenomenon. You can do similar things with many other topics that relate to your business. Following classic marketing principles, you want to seem ahead of the curve but remain understandable to your readers.
Audience research figures into writing a book as much as it does into many other product and business decisions. Therefore, what are your target readers interested in currently? How can you jump on that topic and take it further? Finding the sweet spot with a fresh angle on your subject will improve your book's chances of success. Part of being an author is spontaneous and intuitive, meaning there are no guarantees, but wise moves are to be made. When you combine them with your business and personal goals and write your books accordingly, you'll be on the way to a successful book.
