When Reebok signed Allen Iverson to an endorsement deal in the 90’s they were embracing the influence of the streets and of hip-hop culture. They proved it even more by signing up Jay-Z and 50 Cent to shoe deals. But now, Reebok is taking it further. They recently announced deals with Nelly, Daddy Yankee, Mike Jones, Lupe Fiasco, Pharrell Williams and Lil Wayne for them to endorse Reebok products as well as design their own line of products. Nelly will be the first with his "Derrty One" shoes.
Re: Congrats to "Nelly" and his "Derrty One" shoes
...if that happens.....who gone play in th mens bracket ...WE'll all be at the WOMEN's Game ...but sorry 2 say....AppleBottom's are not for ALL.... ...."CHURCH"